Banerjee, Abhijit, Arun G. Chandrasekhar, Esther Duflo, and Matthew O. Jackson. 2013. “The Diffusion of Microfinance.” Science 341 (6144): 1236498. https://doi.org/10.1126/science.1236498.

Notes

the paper explores the centrality of the information injection points in determining the diffusion of information in social networks

In-text annotations

"First, individuals have to be aware of the product before they can adopt, which is more likely when more of their friends can tell them about it. Second, the adoption decisions of informed individuals might be influenced by the decisions of their friends." (Page 1)

"The communication centrality of the leaders is strongly and significantly correlated with eventual village-level participation, and the correlation is stronger than for degree." (Page 5)

"Communication centrality of the injection points is strong predictor of eventual participation in microfinance and should therefore provide guidance to anyone trying to spread the news about microfinance in similar villages." (Page 5)