Turner, Fred. 2006. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. University of Chicago Press.

Notes

In-text annotations

"If I’ve learned anything in the last seven years, it’s that ideas live less in the minds of individuals than in the interactions of communities. The ideas in this book are no exception: they owe their origin to a far-flung network of extraordinarily generous teachers, colleagues, friends, and interviewees, to all of whom I’m very grateful." (Page vii)

"The Internet was about to “flatten organizations, globalize society, decentralize control, and help harmonize people,” as MIT’s Nicholas Negroponte put it." (Page 1)

"biquitous networked computing had arrived, and in its shiny array of interlinked devices, pundits, scholars, and investors alike saw the image of an ideal society: decentralized, egalitarian, harmonious, and free." (Page 1)

"he fact that a computer can be put on a desktop, for instance, and that it can be used by an individual, does not make it a “personal” technology. Nor does the fact that individuals can come together by means of computer networks necessarily require that their gatherings become “virtual communities.” On the contrary, as Shoshanna Zuboff has pointed out, in the office, desktop computers and computer networks can become powerful tools for integrating the individual ever more closely into the corporation.6" (Page 2)

"For retailers, the computer in the home becomes an opportunity to harvest all sorts of information about potential customers. For all the utopian claims surrounding the emergence of the Internet, there is nothing about a computer or a computer network that necessarily requires that it level organizational structures, render the individual more psychologically whole, or drive the establishment of intimate, though geographically distributed, communities." (Page 3)

"The 1960s seem to explode onto the scene in a Technicolor swirl of personal exploration and political protest, much of it aimed at bringing down the cold war military-industrial bureaucracy. Those who accept this version of events Introduction [ 3 ] tend to account for the persistence of the military-industrial complex today, and for the continuing growth of corporate capitalism and consumer culture as well, by arguing that the authentically revolutionary ideals of the generation of 1968 were somehow co-opted by the forces they opposed." (Page 3)

"By the late 1960s, so too did substantial elements of the counterculture. Between 1967 and 1970, for instance, tens of thousands of young people set out to establish communes, many in the mountains and the woods. It was for them that Brand first published the Whole Earth Catalog. For these backto-the-landers, and for many others who never actually established new communities, traditional political mechanisms for creating social change had come up bankrupt. Even as their peers organized political parties and marched against the Vietnam War, this group, whom I will call the New Communalists, turned away from political action and toward technology and the transformation of consciousness as the primary sources of social change. If mainstream America had become a culture of conflict, with riots at home and war abroad, the commune world would be one of harmony. If the American state deployed massive weapons systems in order to destroy faraway peoples, the New Communalists would deploy small-scale technologies—ranging from axes and hoes to amplifiers, strobe lights, slide projectors, and LSD—to bring people together and allow them to experience their common humanity. Finally, if the bureaucracies of industry and government demanded that men and women become psychologically fragmented specialists, the technology-induced experience of togetherness would allow them to become both self-sufficient and whole once again." (Page 4)

"Through their writings, young Americans encountered a cybernetic vision of the world, one in which material reality could be imagined as an information system. To a generation that had grown up in a world beset by massive armies and by the threat of nuclear holocaust, the cybernetic notion of the globe as a single, interlinked pattern of information was deeply comforting: in the invisible play of information, many thought they could see the possibility of global harmony." (Page 5)

"Together, the creators and readers of the Whole Earth Catalog helped to synthesize a vision of technology as a countercultural force that would shape public understandings of computing and other machines long after the social movements of the 1960s had faded from view." (Page 6)

"Out of that language emerged shared understandings— of the potential social impact of computing, of information and information technologies as metaphors for social processes, and of the nature of work in a networked economic order." (Page 6)

"Over time, the network’s members and forums helped redefine the microcomputer as a “personal” machine, computer communication networks as “virtual communities,” and cyberspace itself as the digital equivalent of the western landscape into which so many communards set forth in the late 1960s, the “electronic frontier.”" (Page 6)

"Within Whole Earth–sponsored network forums, and within the books and articles they spawned, representatives of the technological world met leaders from politics and business, as well as former counterculturalists. Together, their conversations turned digital media into emblems of network members’ own, shared ways of living, and evidence of their individual credibility. Again and again, Brand, and later Kevin Kelly, Howard Rheingold, John Perry Barlow, and others, gave voice to the techno-social visions that emerged in these discussions." (Page 7)

"Although Newt Gingrich and those around him decried the hedonism of the 1960s counterculture, they shared its widespread affection for empowering technologically enabled elites, for building new businesses, and for rejecting traditional forms of governance. And as they rose to power, more than a few rightwing politicians and executives longed to share the hip credibility of people like Stewart Brand." (Page 8)